Collaborations

Queen launch mobile game


01 03 2021

Legendary British band Queen have launched a Queen: Rock Tour mobile game, created in association with Universal Music Group, Hollywood Records and developed by Gameloft for brands.

The app, available on Android and iOS, 'gives players a chance to experience the majesty and might of the Queen [live] experience on their phones supported by extensive attention to detail contributed by the official Queen archives and experts', offering live music and entertainment for fans in lockdown, and Andrew Kronfeld, Executive Vice President, Marketing at Universal Music Group, commented 'Today, Queen are globally recognised as one of the most iconic and important bands in history. Decades after their first live shows together and following on from the huge worldwide box office success of the Bohemian Rhapsody biopic, their popularity continues to grow every year. We hope the launch of Rock Tour will introduce their inimitable rock legacy and catalogue to a new generation of fans, through this unique new gaming experience'.

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